Julian Clark - familiarisation leads to inspiration

Category: Sydney

Ever felt like you were living out of a suitcase? Then spare a thought for Lancemore Group CEO Julian Clark who spent the past decade visiting 100 of the world's most luxurious boutique hotels in 20 countries for inspiration.

Taking the best bits from each, he plans to transform the Australian boutique hotel market with his latest project in Potts Point. How about a mini-bar stocked with Dom Perignon? A choice of luxe spa products to pamper yourself in room? A private balcony to sunbathe in solitude?

Larmont Sydney is Australia's newest 5 star boutique hotel, set to open its doors on October 9, 2017. The first CBD property for the family-owned company, the hotel seamlessly brings together European luxury with Scandinavian simplicity.

Just as the iconic old Coca-Cola sign in Kings Cross made way for a sparkly new LED billboard, The Larmont marks a pivotal point in the area's rejuvenation. Heralding the start of a modern age of luxury, the harbourside suburb is undergoing an upgrade as the thriving restaurant and bar scene soars to new heights.

“We selected the site because its location allows you to live amongst Sydney's most privileged locals and still be a short walk from the CBD. You get the best of both worlds with spectacular city and harbour views,” Clark said.

“We wanted to create a hotel that draws on the best features of hotels around the world to bring together foodies, wellness enthusiasts and design conscious guests alike. Our ethos of true generosity is evidenced by integrated luxury, technology and genuine hospitality.”

Global architecture firm, Hassel Studio worked closely with Clark to curate a memorable guest experience like no other.

“We wanted Larmont Sydney to speak to the Sydney boutique hotel scene yet remain true to the Lancemore ethos that focuses on prioritising the guest's needs. This is where the idea to take the hotel from Kings Cross into Potts Point with a dash of Darlinghurst was born,” Clark added.

“Our guests have pretty great homes to live in when they're not travelling, so with every choice we asked ourselves 'is this better than what I can get at home?'”

The hotel's generously proportioned 103 rooms and suites across 7 floors are fit for business and leisure travellers alike. With harbour and city views, The Larmont creates a sense of escape and serenity so guests feel the essence of being at home.

Luxury finishes include marble benchtops, leather bed heads, a free standing bath and separate rain shower are combined with must-have technology such as a Samsung 55” Smart TV, Apple TV with Netflix, Bose Sound Touch and USB ports where you need them.

The mini-bar will appeal to the discerning traveller with Dom Perignon and wines rated 93+ by James Halliday. Guests can order food from local restaurants via Deliveroo and UberEats or dine in adjoining restaurant, The Hyde led by Executive Chef Christian Colognesi. Room amenities have also been considered with guests offered a choice of products from Malin + Goetz, Molten Brown or Appelles.

Larmont Sydney is ideal for all types of modern families, with pet-friendly suites offering a private balcony for fur-babies. All guests have access to one of Sydney's most iconic yoga and pilates studios, Body Mind Life and 24 hour access to Anytime Fitness.

Lancemore Group prides their brand on generosity of spirit, with free ultra-fast Wi-Fi, two free items from the mini-bar (with the rest at retail prices) and happy hour with guests' first drink and canapés complimentary with any booking.

The Lancemore Group is an Australian leading boutique hotel operator. With six iconic hotels under management - The Mansion Hotel and Spa at Werribee Park, Lindenderry at Red Hill, Lindenwarrah at Milawa and Lancemore Hill at Macedon Ranges in Victoria, Alamanda Palm Cove by Lancemore in tropical North Queensland and the newly acquired Larmont Sydney by Lancemore.

Lancemore group also runs the award-winning boutique winery, Lindenderry Wines, and three critically acclaimed restaurants – Joseph's, The Linden Tree and Restaurant Merlot.

The Lancemore Collection hotels are as individual as their guests, underpinned by an informal professionalism, all fitted and built with the guests needs in mind.

Have you noticed a simple idea we should employ here in Australia, Lolly dispensers, flu masks, free windscreen clean, water samplers, Hotel Help Phone App for OS tourists!


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