NSW Hunter & Central Coast

Myra Pettinger Marketing and Tourism at Visit Central Coast / Central Coast Council Sydney, Australia

Category: Event VIPs

I have over nine years of practical communications, marketing, brand and event experience. This experience spans the tourism, hospitality and entertainment sectors across both government and private organisations. I have a strong visual sense and excellent verbal and written skills and am both a creative and strategic thinker.

Marketing and Brand Manager

My strengths are:
Content creation - I have the ability to both conceive and translate creative and engaging ideas to tangible design and editorial pieces.

Project management - I have successfully led campaigns and projects, across a variety of industries, in fast paced environments with competing deadlines.

Stakeholder relationships - I am easily able to develop and maintain positive and productive relationships with internal and external stakeholders.

Key Responsibilities:
Role encompasses This is the Central Coast and Visit Central Coast as well as Council businesses

Nb. During this time I have also acted as Section Manager Tourism and Visitor Services

• Managing a team of marketing professionals
• Build marketing and brand strategies for Tourism, Economic Development, Council Sub Brands such as Child Care and Leisure Centres

• Briefing and managing the approval process of a wide variety of creative work for internal designers and external agencies

• Executing marketing strategies across owned, earned and paid channels in line with organisational plans

• Ensuring the consistent development of content in order to maintain and update websites and always on campaigns

• Managing the ongoing implementation of the Central Coast place brand

• Managing the ongoing development of customised photography and film content

• Maintaining relationships with external media contacts, creative agencies and social influencers

• Ensuring customer and audience insights are translated into successful marketing strategies
• Developing campaign and conversion measures for a wide range of consumer and B2B marketing campaigns

• Writing local government policy, strategy and frameworks as well as Council Reports in relation to Major Events, Place, Tourism and Sponsorship programs

• Undertaking and adhering to strict procurement procedures

• Engaging and managing creative and media agencies to pitch and work on large scale projects

• Managing and reporting on multiple marketing budgets

see more
TitleTourism and Marketing Officer
Dates EmployedFeb 2015 – Jun 2018
Employment Duration3 yrs 5 mos
Key Responsibilities:

• Developing and driving marketing and communications strategies for Tourism, Sponsorship and Event programs

• Briefing and managing the approval process of a wide variety of creative work for internal designers and external agencies

• Writing advertising copy for a range of mediums including newspapers, online, radio, television & social media

• Creating, maintaining and updating website content

• Managing the implementation and ongoing consultation for the interim company rebrand post Council amalgamations

• Managing the inbound and outbound sponsorship programs, including developing guidelines, Expression of Interest application rounds, developing legal agreements, monitoring that deliverables are being met and activating events

• Managing the ongoing development of customised photography and film content

• Developing bespoke original content and managing influencer supplied content

• Maintaining relationships with external media contacts, creative agencies and social influencers

• Administering corporate social media accounts

• Developing and implementing media schedules

• Project managing marketing initiatives, promotions and campaigns

• Undertaking and adhering to strict procurement procedures

• Writing and distributing press releases

• Managing and reporting on multiple marketing budgets

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central coast

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