Over the last 10 days, we’ve seen massive events such as Facebook’s F8, Mobile World Congress, IBM Think, and Oracle ModernCX announce that they were canceling their global conferences in the wake of the coronavirus epidemic.

This epidemic is having a global impact and closer to home its decimating the meetings industry, and the question we have to start asking is how should planners, brand marketers, and professional speakers be thinking about the future of live events?